Che Ecru quietly is one of the most solid new R&B artists today, he’s just under the radar. If he keeps dropping tracks like this I can’t imagine he’ll be in the shadows much longer. “Before I Die” is another ballad for the ladies, but with his spin on it. “Not a thug but you can still be my hoe” is what he sings on the hook. It sounds bad, but once you hear it, it sounds very good.